High Park Little League has an exciting new look in 2020.
Working in conjunction with Toronto-based creative agency trevor//peter, the club has created a new visual identity for its its rep uniforms, park signage, web and social media presence.
The uniqueness of the 400-acre park itself informed the final design, which was set in motion in 2017 when the club decided to move away from the name “Braves” out of respect for the rich Indigenous history of the area.
The new logo design focuses on the key element of what sets High Park Little League apart – the park itself – a unique location situated in Toronto, where people from surrounding communities congregate to relax, rejuvenate and cheer kids playing baseball. The main logo features the boundaries of High Park accentuated by new colours, Outta the Park Orange, Batter Up Blue, and Foul Line White.
“It was really important for us to create a design that not only honoured the club and the park’s history but rallied the community around this cherished shared space…a mark that everyone would be proud to display whether their child plays for the league or not,” says Marta Hooper, Creative Director at trevor//peter, who has two sons playing in the league.
The outfield sign in Ernie Keith field will be updated, as well as the Championship sign, which celebrates the four Canadian championships High Park has won since it first competed nationally in 1957 as one of the first Little League teams in Canada.
“The pandemic has really thrown a wrench in our 2020 plans, but High Park Little League won’t be defeated by the virus,” says Ken Sherbanowki, president, High Park Little League (HPLL). “The club is built on the strength of its volunteer coaches, parents and the spirit of the kids to compete and have fun. Covid can’t alter that.”
Sherbanowski says the Board continues to closely monitor the City’s plans for re-starting outside activities and has several contingencies for a modified season if local and provincial guidelines allow. A final decision will be made in mid-June based on the City’s decision as to whether to permit team sports in park amenities such as the main diamond, Ernie Keith Field.
The new field signs are currently in production, but new rep uniforms, which are being produced by local uniform manufacturer, Athletic Knit, will have to wait as the factory is closed due to Covid. Once suppliers get back online, the new brand will be featured on “Fan Gear” available on the new High Park Little League website.